Aug 15, 2023
Ben Fisher is the Co-founder and CEO of Rodeo, a consumer-centric subscription platform for challenger CPG brands. He is an entrepreneur who understands the technologies and growth strategies for an e-commerce brand and is passionate about helping entrepreneurs scale their businesses and achieve their maximum potential. Before Rodeo, Ben was the Co-founder of CartHook, a customizable e-commerce checkout used by hundreds of DTC companies on Shopify and famous for its one-page checkout and one-click post-purchase upsells.
In this episode…
Every e-commerce brand strives to acquire repeat customers. One way to accomplish this goal is by offering a subscription, but how can you perfect this method?
With the evolution of the e-commerce space, the tools and strategies people use to sell have changed. Ben Fisher notes that about 70% of Shopify brands are offering subscription products this year. However, with more and more brands pushing subscriptions, it can become a negative experience for people, resulting in higher churn rates. Ben describes how he helps clients reorchestrate the reordering experience into something better for everyone.
In this episode of the Quiet Light Podcast, Pat Yates sits down with Ben Fisher, Co-founder and CEO of Rodeo, to discuss how to introduce a successful subscription model. Ben explains how Rodeo assists entrepreneurs with the subscribe and save model, its ideal client profile, the reasons for high churn rates, and how entrepreneurs can avoid the common mistakes made with e-commerce subscription models.