Nov 8, 2017
Often times, when someone buys a business they start spinning in many different directions, when the best thing they could do is tap into the knowledge and advice of the previous owner. The previous owner has lived that business day in and day out. It’s important to follow their growth plan if they have one. Ideally, every new owner wants to implement new growth plans, but the best paths to growth are often those that are already open.
Today, Joe is talking with Kent Renner who is a client that bought an Amazon FBA business and website through us. This is a customer success story. He’d never say it, but Kent is actually that “the smartest guy” in the room, regardless of the room. And he says the smartest thing he has done to help the business grow is to implement the growth plans that the previous owner suggested.
He added new SKUs and variations and followed the existing paths to growth outlined in the Business Summary. Because of this and Kent’s capital infusion to expand the total SKU count, the business is on track to grow 300% in 2017. And he only bought the business in March of 2017!
Episode Highlights: