Mar 21, 2018
Kevin Williams was the guy investors would call to come in and
make sure their venture capital monies were being well spent. Often
times he discovered they were not. This experience lead him to a
methodology that enables him to test the viability of a product and
see how the audience reacts, before investing monies in
He does this with a few hours of his time, and a relatively
Kevin’s path also has led him to work with patent holders who
are experts at what they do, but do not have the online direct
marketing experience needed to take a product to market. One of his
recent deals, Brush Hero was featured on Shark Tank! Kevin talks
about his positive experience with that process and how it helped
- Test a product concept without inventory.
- Fail fast and don’t fall in love with a product.
- Know what you are looking for. Set up the test and let it run.
Don’t micromanage it.
- Use Facebook advertising for testing. It is not rocket
- Landing pages are designed and up in an afternoon, and FB
testing runs for a week.
- The budget is small, $50-100 per campaign (2-3) per day for 7
- A CTR minimum is established. Write the goal down, put it in an
envelope, then check the number i 7 days.
- More testing can be done if the results are positive. Negative
ones are scrapped.
- Licensing deals with patent holders are ideal.
- His Shark Tank experience was fantastic…did he get a deal?