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The Quiet Light Podcast


Feb 9, 2021

Mihkel Moosel is an experienced entrepreneur and Amazon growth consultant who has successfully built three 7-figure businesses on Amazon and sold more than 100 products in various industries. Currently, Mihkel is the Founder and Head Amazon Expert at Digital Merchant, an Amazon partnerships agency that builds 7-figure online stores for both brands and manufacturers.

In the past three years, Digital Merchant has scaled its personal Amazon brand from $0 to $350K a month on Amazon and has additionally grown five 6-figure accounts and two 7-figure accounts. The company has also boosted a client’s revenue 10 times through its expert SEO, pay-per-click, and positioning strategies.

In this episode…

Are you eager to sell your business, but aren’t sure if now is the right time? While many entrepreneurs want to make a profitable exit, it’s important that a business is in good shape before a sale. So, how do you know if it’s time to sell—or if it’s time to sit down, crack your knuckles, and get back to the daily grind?

Transferability is one of the core pillars of creating a valuable business. However, timing is an incredibly important aspect of transferability—and sometimes your preferred exit schedule just doesn’t work in your favor. If this happens to you, don’t give up! Instead, take this as an opportunity to scale, improve, and continue to profit from your business. By waiting for the opportune moment, you can make a business transfer that results in greater profit and a smoother sale.

In this episode of the Quiet Light Podcast, Mark Daoust sits down with Mihkel Moosel, the Founder and Head Amazon Expert at Digital Merchant, to discuss the ins and outs of transferring an Amazon business. Listen in as Mihkel explains how waiting to sell his business actually increased his profits and boosted his brand. He also talks about his entrepreneurial burnout, the sale that fell through unexpectedly, and the proven strategies that helped Mihkel’s company explode. Stay tuned!