Oct 24, 2017
Today’s guest is Chris Yates.
Chris is an entrepreneur who acquires and manages portfolios of
websites. He is the founder of Rhodium Weekend an event for investing in online businesses,
and he runs several online businesses including Centurica, Buying and Selling
Vision Group Management.
Chris started his online
entrepreneurial journey in 2009, while running a digital marketing
agency. He felt client work wasn't scalable, and he had an urge to
build his own assets. He also got a call from a former
partner/mentor who wanted to partner with Chris buying online
businesses. They bought 10 or 12 websites that year, and Chris
thought it was so much fun that he sold his marketing agency and
started acquiring web businesses full time.
We talk about Chris's online
journey and the benefits of being able to build an income online.
We also talk about how isolating it can be and how Chris and his
partner decided to start Rhodium Weekend and how passionate Chris
is about getting like-minded people together to talk about what
matters most for their businesses. We talk about all of this and
more on today's show.
shares how Rhodium Weekend is his passion.
couple years ago, Chris bought Centurica and has been building out
the company. It's been fun helping people find the right businesses
there can be ups and downs with online business. Especially, the
penguin algorithm update.
when you buy a business, you buy what the person did to the
business previous. How money making hacks are not
- Changing a model from organic traffic to paid
Centurica can do SEO analysis for a website and risk
opportunities can be flipped around. Heavily relying on Google
organic traffic. This could be a potential risk.
try to be an objective third party, so that the buyer can know what
they are buying.
- People who work with Centurica are people
wanting a risk and valuation. They analyze data from broker
listings for a starting point. Risk assessment and
also verify that seller claims are accurate. The importance of
trust but verify.
with the profit and loss statement when looking at a potential
business to buy. Understand the trends and seasonality and what the
capital requirements are.
- Google analytics is great because revenue is
usually driven by traffic.
- Ahrefs backlink tool is one of the simplest
tools to find backlinks. Look for quality links and bad links that
look artificially generated or look like spam.
- SEMrush can help find rankings and traffic
businesses and third party sellers. Every business model has
specific due diligence.
- Diversity of skews is better than relying on
one product. It's important to look at seller metrics. Are they
selling directly or third party fulfillment. Look at refund rate to
judge product quality.
at both the positive and negative product reviews in relationship
to other competitors.
a deep dive into the notifications look for complaints or policy